It looks just like an Omega 3 capsule. I also like that it is kosher.
This product is working well with easing the needle and pins feeling in my fingertips from carpal tunnel syndrome. Its been three weeks now and I've noticed improvement
Putting magnesium in a capsule is a great idea. It prevents the magnesium from swelling up in your throat. Avoiding that discomfort (and when it happens it is considerable) is well worth the extra cost.

Bamboo Stem/Shoot
Haematococcus Pluvialis Algae