posted November 28, 2011
For close to three decades now, we’ve been working tirelessly to bring you the best of nature. With a highly developed appreciation of all that is wholesome and natural and nourishing, we like to think of ourselves as ‘connoisseurs of nature’. Broad-leaf trees, rolling green fields, endless expanses of mineral rich soil, luxuriously dense forests, and marine life teeming with fish, reefs, and corals. Those are the elements we identify with. So what are we doing here?
Why are we communicating on the web instead of communing with nature?
At Zahler, we love technology.
We really do. And I don’t think that’s as ironic as it may seem at first glance. Clearly, technology is as far removed from nature as two disparate phenomena can be. But technology has its place. It’s technology that allows us to refine our supplements and ensure consistent quality, and it’s technology that measures and ensures purity and potency. Even before a supplement is mass produced, it’s technology that gives us access to massive amounts of research and data to help fine-tune every formula created.
Sure, getting as close to nature as possible is the goal, but for many people, it’s technology that actually bridges the distance. And now that we’ve officially made our internet debut, we can bring you relevant news, updates, and ponderings – on the issues that really matter to you and me – through a medium only technology can provide.
Welcome to our blog.
- posted November 28, 2011